Moustach.io makes Usability Testing easy and inexpensive by putting your circles to work.
One type of usability test is the Expert Usability Review. This review is done by a usability specialist, who is experienced and trained in the field of usability. These reviews will turn up usability problems and will usually review tasks and workflow.
This type of review is best if you are looking to find high level issues, such as deviations from widely accepted design rules, or in general consistency. These reviews may also provide a specific set of recommendations temedy any issues that are discovered.
An Expert Usability Review can be useful for when employed by designers. Use the review to find usability trouble spots in their own designs. The designer created the task flow, so they know how it works. An inexpensive expert review can quickly track down troublesome issues.
For e-commerce, presenting the right product information, check-out step, or frequently-asked question at the right time can mean the difference between the sale and a lost customer. Unusable sites make it difficult for users to find information by forcing the customer to jump from page to page or otherwise getting in the way of the shopping experience.
Improving a customer’s experience may not only increase the chances that they will complete the purchase but in some cases will increase the size of the order. According to Nielsen, “it is common for usability efforts to result in a hundred percent or more increase in traffic or sales.”
Those who shop online spend more time and money on sites that work for them - the sites with the best usability. And because so many websites are poorly designed, when a customer finds a site that works, they tend to use the site again and again. They also trust the site more and are more likely to recommend the site to friends.
Still plugging away at our free 100+ page ebook 101 Usability Tips. We previously shared some of the major sections of the book. This section starts to get into the meat of the tips.
Here is what we have to say about how and when to give effective feedback.
- Give Feedback Often
- Give Meaningful Feedback
- Give Positive Feedback
- Don’t Interrupt a User During a Task
To be emailed when this free ebook is ready, just enter your email address to the form at the top of blog.moustach.io, or this page.